About us

Former buzzwords like “sustainable” or “digital” have long lost plenty of their impact. Slowly but surely they are being perceived as hollow fuzzwords. Consumers and employees alike complain about exessive use of these topics in brand strategies and communication campaigns. Stuffed with promotional and commercial content sustainability and digitalization often seem to be used as nothing more but a sugar coating, worst case even for irrelevant or unrelated messages.

On the flip side all of us, common people and decision makers alike, share the responsibility to continue pursuing a better future. Digital innovations and environmental regulations certainly play a major role in reducing unnecessary waste and emissions and help accelerate technical advancements.

Now, how do we approach this dilemma? How to reach out to an oversaturated audience and raise their interest? A promising approach seems to be the use of novel headlines and teasers with a more specific description of the content at hand. Highly factual and informative content not only has a higher possibility to be rewarded by your target audience and search engines, it also helps you avoid accusations of planing any greenwashing attempts or spreading fake news.

On this website we invite you to join us and explore current technological trends, related communication strategies and the following public discourse around them.